Creative solutions worthy of the top brands

Collective offers a variety of high-impact online solutions, including home page take overs, peel backs, push downs, in-banner and in-stream video and standard IAB units. Whatever your brand's online display needs, Collective has a solution.

Rich media units

Collective works with all the major rich media developers and servers .

OggiFinogi rich media units

Collective helps display advertising come alive online with OggiFinogi rich media ad units, combining the power of television with the targeting efficiency of Collective's advertising network. Unlike standard rich media units, OggiFinogi ad reporting includes reach and frequency by demo, DMA and psychographic audience segments.  Video play and ad engagement metrics include video plays, average view time, pauses, rewinds and ad interactions.

And for many of our clients, the results have been stunning. Oggi units are: 525% more likely to be opened than the industry norm, five times the industry average interaction rate and have a 66 second average interaction time.

No ad? No problem. With turn-key creative services, we'll design and build a knockout experience with your existing video assets. Take a look at one in action:

Video

Collective Video enables advertisers to place any in-stream ad format, including :15 and :30 second pre-roll and overlay ads, on more than 8,000 premium content sites targeting audiences. And unlike other video networks, Collective targets users based on information drawn from the AMP® Audience Cloud™, which contains anonymous demographic, psychographic and behavioral data on 185 million web users, representing 90 percent of the U.S. internet population. Finallly, advertisers can target in-stream pre-roll video with the same precision used to target display.

Advertisers can also  receive sophisticated, detailed performance analytics on specific audience segments. AMP not only allows marketers to watch the responses of their audiences in real-time, but also enables them to see the likely responses of consumers that they did not originally target. The resulting insights are expected to significantly boost the returns of in-stream video.

IAB units

Collective has long been a member of the IAB and supports all of the standard advertising units.