Engagement HD™

Collective’s patent-pending engagement reporting measures interaction with display advertising run through our networks – even for standard (non rich-media) units. Collective can track mouse-over behavior (a proxy for eye movement on the page), time spent and interaction rate on all advertising served through our networks. Find out who’s viewing your ads, how much time they spent with your ad – and discover untapped audiences with similar behaviors.

As comScore’s® study on “Natural Born Clickers” revealed, only a very small portion of the Internet population actually clicks on ads, and they are generally not an advertiser’s audience. We are, for the first time, observing a much larger online audience; the “Engagers.”

If you want to know how your ads are working, you should be working with Collective.

Branding HD™

Collective routinely runs brand performance studies with the industry-standard third-party research firms, such as Vizu®, Insight Express®, comScore and Nielsen.

But match that information with our AMP® Audience Cloud™ data and you have a powerful research instrument. Combine with Audience HD and Engagement HD to learn who interacted with your ads, probe deep demo and psychographic insights and match this information with brand-recall and purchase intent data.

The more you learn, the better you can target.

Search & Display HD™

One of the reasons online display click-through rates have fallen is that users often go directly to search after seeing an ad. Search & Display HD can measure the affect display advertising campaigns have on search behavior, illustrating a new and potent ROI for clients.